Qualitative Research Services

Qualitative research is designed to uncover perceptions, opinions, beliefs, and attitudes about concepts, products, services, issues, and advertising. It is exploratory and inductive in nature, and helps us gain insights about a given issue.

Our additional competency lies with qualitative field research in healthcare sector, we cover optimum sample of specialists, physician, retailers and all other concerned respondents. The strength of our panel allows us to successfully deliver high end projects. We rely on our in-house field personnel, recruitment procedure, interviewing techniques, data collection and tabulation to ensure timely project completion. We maintain authenticity and transparency by providing 100% audio recorded data.

We perform qualitative data research by various techniques:

•  In-depth Interviews (ID): Key characteristics of In-depth Interviews:
       1. Non-directive interviews: Exploratory research
       2. Semi-structure format: Detailed probing questions based on the response of previous question
       3. Seeking Understanding and Interpretation: We try to interpret what we hear, as well as seek clarity and develop a deeper understanding from the respondent throughout the interview
       4. Conversational: Smooth transition from one topic to next
       5. Recording Responses: Our quality norms: We provide 100% audio recordings to our clients along with web based live reporting
       6. Non-verbal Observation: We observe, record and interpret non-verbal behaviors of the respondent on the field as they occur with respect to each questions/discussions
       7. Reflections: We record our views and feeling immediately after the interview and provide the digital audio recording of researchers observation along with interview recording

•  Dyads: An interview technique which involves two respondents and a moderator who may or may not know each other. Dyadic interviewing offers an efficient, parsimonious, and valuable insight in our qualitative research. It helps our researcher to remain in role, protect the credibility, and produce evidence of authenticity of data quality

•  Triads: An interview technique which involves three respondents and a moderator who may or may not know each other. Triad participants may be recruited to form a homogenous group, or alternatively to set up a degree of conflict (Example: Where each member takes a particular view on an issue, or uses a quite different brand of the same product)

•  Patient Diaries: We analyze patient diaries to gather qualitative information about patients' experiences in order to help shape services. Patient diaries provide a record of each day’s events written for/by the patient him/herself. Patient Diaries can be written by members of the multi-disciplinary/physician team, families and close friends

•  Focus Group Discussion (FGD): MRA Group moderators are highly experienced in healthcare sector and are specialized in multiple therapeutic areas. When we carry out focus groups and require a more sensitive approach with patients, we know which moderator would best fit the research needs We offer complete qualitativesupport. In addition to collecting data, we can assist in conceptualizing survey and in creating an appropriate questionnaire. We have an expert team and several report writers to assist in the analysis of data and the creation of tables, figures and reports.

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