Health Technology Assessment

Health Technology Assessment (HTA) is a kind of research that generates insights about the clinical and cost effectiveness of health technologies application in medical device industries.

HTA is the process of systematically reviewing existing evidence on medical technology and health interventions and providing an evaluation of their safety, effectiveness, cost-effectiveness and impact on the health system. It may involve information on medical, social, economic, and ethical issues in relation to the use of health technology in a systematic, transparent, unbiased and robust manner.

HTA may include diagnostic and treatment methods, medical equipment, rehabilitation & prevention methods, organizational and support systems.

Key Questions

 • What is the optimal pricing for new product?
 • How is brand faring in the marketplace?
 • How does the HTA work and the benefits to the companies?
 • What are the unmet market needs?
 • Which features in the new product are most important?
 • How to optimize product reimbursement scenario?
 • What is the optimal price for product on the basis of innovation and imitation

How We Help?

 • We provide review of clinical guidelines or HTA submissions in a particular treatment/diagnostic area
 • Help in internal decision making on HTA strategy and positioning
 • Our domain experts use extensive industry knowledge, market-leading expertise and vast experience across developed and emerging markets to provide detailed understanding on the entire HTA scenario As a comparator and benchmark for non-HTA submissions

Analysis Involved:

 • Technology Oriented Assessment: Technology Oriented Assessment is intended to determine the characteristics or impacts of particular technologies. For example, a medical device company may want to determine the clinical, economic, social, professional, or industrial impacts of population-based cancer screening, cochlear implants, or other particular interventions

 • Problem Oriented Assessments: Focus on solutions or strategies for managing a particular problem for which alternative or complementary technologies might be used. For example, clinicians and providers concerned with the problem of diagnosis of dementia may call for the development of clinical practice guidelines involving some combination or sequence of clinical history, neurological examination, and diagnostic imaging using various modalities

 • Project Oriented Assessments: Focus on a local placement or use of a technology in a particular institution, program, or other designated project. For example, this may arise when a hospital must decide whether or not to purchase a medical device, considering the facilities, personnel, and other resources needed to install and operate an MRI unit, the hospital's financial status, local market potential for MRI services, competitive factors etc.

Business Impact:

 • Health care payers, and providers know whether technologies should be included in health benefits plans or disease management programs, addressing coverage (whether or not to pay) and reimbursement (how much to pay)
 • Health professional associations know about the role of a technology and help in framing clinical protocols or practice guidelines
 • To enable client to have coverage decision on reimbursement and healthcare coverage

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