Product Sizing and Forecasting

Products take many years to develop and need high investments, so companies have to be sure that the market is sufficiently attractive and that they understand key market dynamics well in advance.

Forecasting teams and brand managers turn to MRA Group for innovative forecasting solutions, market opportunity assessments and reimbursement and market access guidance.

Key Questions:

•  How will the innovation be received? Can it replace existing therapies?
•  What will be the growth of the market in coming years?
•  How will the new launch product change the sales of my products?
•  How a new launch products uptake curve will be?
•  What will be patient share dynamics in particular geography and indication in the future?
•  What kind of changes (events) will come in the Epidemiology and market? What will be their impact?
•  How will the new launch product change the sales of my products?

MRA Group can provide a forecasting platform which is simple and can integrate the process and can produce realistic forecasts by combining quantitative/quantitative data, collected by Secondary research and Primary Research and user will have an opportunity to perform forecasting utilizing his/her input related to the changes may come in the market.

How We Help?

•  We create sales forecasting platform which enable our clients to perform forecasting for desired products
•  We perform product forecast for almost all the geographies
•  Quarterly/Monthly updates on recent events and the impacts on upcoming forecast releases

Analysis Involved:

•  Product Sizing: Product sizing is an important factor for product market share and size estimation, product positioning and competitive benchmarking. Our product sizing methodology incorporates niche level analysis encompassing the market share of the products in respective therapeutic area and geography.
•  Forecasting: Our forecasting service enables our clients to understand and estimate the future of their products and the market share across the geographies. With different methodologies, we enable analytic insights and change over trended data into forecast outputs.

Business Impact:

•  Plan sales and budgets with greater accuracy
•  Making strategy to maintain the impact of my product on market.
•  Planning of new product launch for long term duration.
•  Impact of new product launch on market sales.
•  Understand factors that drive sales
•  Effective product, channels and sales strategy development

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